I'm not sure what planet marketers live on when they think it's okay to send multiple automated “follow-up” emails in a single week.
Is this just the gold standard they all learn and then fall in line with? Do they talk to people outside of commercial contexts, ever, in their lives? Do they understand what it means to be annoying? Or does that not matter if their robots get the sale sometimes?
I always respect hustle when I see it in real people; but never when it's coming through an automated “nurture” campaign, executed by computers and arriving fresh in my inbox at precisely 9am to waste my human time.
(This post was inspired by a follow-up email that arrived today, three months after their first email, which I never responded to. I can tell there's a human there — this is exactly how you get a response to your cold email.)
Thoughts? Discuss...