I think my problem with most #marketing is that it’s very top-down, robotic and premeditated, detached and contrived. Thinking about growing my business again, I’m realizing how much I absolutely need any kind of “strategy” we use to be organic for me to feel good about it — scattering seeds instead of manufacturing a forest; forming mutually beneficial connections instead of forcing a product into people’s lives; letting things grow when people take to it, and die when they don’t.