One question: where is the line between writing as “you” and distributing that writing as “Matt” or “Anonymous” or “John Doe” or whatever you choose to go by? I could imagine that the blog selector menu we have in the Write.as editor right now enables writers to “put on the clothes” of whatever alias they’re publishing under, perhaps getting them in the mindset. But I know, for example, I’ve personally started a post fitting for this Micro Matt blog, and ended up realizing it needed to be a full post destined for my Matt blog. In that case, I’ve switched the publish destination, added a title (required on Matt; elided on Micro Matt), and ended up elaborating on whatever I was writing. So I’m not sure if the distribution context should be intertwined with, or separate from (perhaps in another step), the writing process.