Thinking about the idea of “ownership” bandied about by web3 proponents, and real ownership, and the “creator economy,” and my suite of products. What would monetization mean for us?
Remark.as points in an interesting new direction: community. Whether that’s someone’s “fans” or “followers,” or a group of like-minded people getting together for something.
Online, I’ve never liked the experience of buying a subscription to written content, even if I really want to read it. I can’t put my finger on why; maybe it feels too pushy? like there’s no context? like they’re drawing an arbitrary line in the sand on when to charge? like I’m getting bait-and-switched? like there’s no consistency or common understanding?
What I do enjoy is buying in an online shop. The purchase flows are often similar and easy to understand across sites, like the checkout counter at any brick-and-mortar store. If people could pay for things in our ecosystem of apps, I think they’d be presented in more of a store format, instead of hand-wavy “subscribe” thingies.
What could people sell? Maybe exclusive posts or access to their blog, sure. But what about things readers could “own” in the old sense of owning digital goods, i.e. downloading files? Maybe eBook downloads could require payment first, or you could download a single article as a PDF. Maybe you could curate a collection of your posts (say, I want to gather all my articles about the open web) that can then be downloaded in different file formats. Maybe a subscription to an author would give readers commenting access / community membership via Remark.as. Very interesting to think about, and probably in our future future.
(And of course, none of this would require or even be enhanced by any “web3” technology being pushed right now, like blockchain.)
#monetization #remarkas #web3 #digitalGoods