Slowly finding motivation — it involves setting goals. Fame and fortune are boring; I can’t wake up for “growth.” I tried in 2019-20 and it didn’t make me happy. Now I get out of bed and joke with my friends. I spend a whole afternoon setting up an online forum for my offline photography group. I say I’ll shoot a one-night art event for free this week. I log into my business inbox and I sigh, even as I email real-live people; so separated by the gaping void between us — business serves customer, customer pays business.
So I set a goal. Make my open source software more widely known and used. Do it for the next 10 years and see what happens. Don’t change it that much in that time, just make it better at that one thing it does, and see what happens. Keep the traditions of the old and open web. Don’t really shout about it, just calmly tell those who wander by and wonder. Hang with the curious ones that like to give in return.
I don’t know the total addressable market of my business. There’s no market share percentage to aim for. I don’t need to make the #1 best blogging newsletter publishing platform on the internet. I just want some more people to see it, and for them to tell others about it ‘cause they like it. Maybe someone will throw some money at me along the way. That will do the trick. That’s it, that’s the goal.